CAMPAIGN DESCRIPTION

As members of the Texas Tech community, we must take responsibility for the well-being of ourselves and our peers. That's why we are proud to launch the "Know Your Limits" campaign, which highlights the importance of using Texas Tech's Raider Ride service to ensure the safety of students. By using the Raider Ride service, we can eliminate the need for anyone to get behind the wheel while under the influence. The service is free, reliable, and available to all students.

2023 Silver Addy Award - “Out-Of-Home Poster Campaign”